Dear Trader Joe’s,
Oh, how I love to wander the aisles of your store! I always find something new to try. Do you know that I have to travel at least two hundred miles to shop? That limits the type products I can purchase to cans, jars, or bags. No frozen items for me. If I have a cooler with a cold pack, I can bring home a few refrigerated items. It is a sad fact of life that there is no Trader Joe store in my town. We did have a great location for a store, but you passed us by and now there is a sporting goods store in the location that I thought would be perfect for you. But that is not really the point of this letter.
I have enjoyed several of your products but then you discontinue them. Argggh! This is devastating! You used to stock Van Houten cocoa every Christmas. What happened? I always bought several cans to carry me through the year. Currently, I have to use Hershey. Definitely not the same!
On the last visit to your store, I discovered you have discontinued the Cheddar & Horseradish Potato Chips. Why, oh why? I loved those crunchy chips with the spicy tang of the horseradish that makes my tongue burn just a bit. The Siraracha chips just won’t replace the Cheddar & Horseradish. Please reconsider and bring these chips back!
What will you discontinue next? The Pub Cheese? If you continue to delete my favorites from your store, there won’t be any joy in shopping. So please, bring back the Cheddar & Horseradish Chips, and see what you can do about getting the Van Houten cocoa reinstated in the stores too. Okay?
A disappointed chip lover,